the client:

Halter Properties

the challenge:

In an effort to help increase traffic to their Raleigh condo development 222 Glenwood, Halter properties enlisted our support to help bolster their online presence and marketing efforts.

our solution:

In lieu of a complete website redesign, we worked with ALG Agency (programming) and Vert Mobile (mobile/social marketing) to creat new landing pages which supported online PPC and Facebook advertising messaging. Working with The Marketeers(strategy development), we assisted with qualitative and quantitative research to best identify our target audience and crafted messages, imagery and design to directly address their needs. In addition to the online ads, we helped create a mobile website for the property to help capture high-end shoppers with smart phones.

results:

In a market plagued with apathy and stagnancy, the agents and management at 222 Glenwood noticed a definite increase in traffic and awareness of their property within the local community. Website traffic increased drastically and the Facebook fan page we created for the Glenwood South community garnered nearly 500 fans within a couple months.