the client:

Hardin Construction

the challenge:

Having enjoyed great success for over 60 years, and having had the same logo and brand image for nearly 30 years, Hardin began realizing their long lasting success was translating into preconceived notions of what they were about and what they had to offer their clients.

Having truly embraced today and tomorrow’s technology to help improve their already stellar customer service and relationships, Hardin felt a new logo was needed to get their industry’s attention and assist in PR efforts.

our solution:

Working with Sue Silva of The Marketeers, we mulled over mounds of interview results and conducted our own research to help define a clear positioning statement unique to their offering. This verbal foundation acted as our governing rod in helping create their new logo and icon.

results:

Board members and employees alike warmly accepted and rallied behind the new mark as we have begun to help them institute this new creative throughout all of their internal and external messaging and marketing materials.